4 Reasons Why You Should Start Blogging On Your Website

Reading Time: 3 minutes


Have you ever thought of sharpening your marketing strategy both online and offline through the use of social media? Reaching your potential clients, and build a long-term working relationship with them! Blogging markets your business and adding a blog to your company website ensures a higher success rate.

If you’ve been hesitating whether you should add a blog to your website or unsure of the amazing results blogging can bring to your business then prepare yourself for a huge shock!

Below are some of the benefits.

Provides sales information

Look how excellent this is, say you've got a new product/service to sell/offer or you want to add some valuable information about your existing products/services. You can simply hire a writer who will be adding new blog entries (informational blog posts). No need of adding a new page to your website or rearrange pages. With a blog, you have an option to link it to and post to your social media accounts in a single click. That way, you will amaze your sales team.

Gets your brand recognized

When internet users find something of their interest in Google, they hardly click on more than three pages among the search results. So the three high ranking pages are on the advantageous side. Do you also want to be on that side? Blog about the products or services you provide. As a business owner, competition and competitors are inescapable. The goal of every business owner is to rank higher in search results than anyone, to appear in Google as an authority in a specific industry. For Google to prefer you than others, you need relevant and regularly updated content. How? With a blog! Blogging boosts businesses.

Boosting traffic to your website 

What does this mean? More clients! Internet users (clients) always search for solutions. A good business is that which offers timely solutions to clients. Search engines love fresh content, and search engines spiders, “automated programs that search the internet” always look for best results that offer solutions to queries of internet users (clients). If your website’s blog meets this, search engines will pay attention to it and keep returning to your posts and index them. If you never update your website regularly, why should search engines keep returning to it? Integrate a blog to your existing site, visitors will be keen to visit the rest of your website pages, thus increasing their interest in your company and products or services you offer.

Product and service reviews

Your blog posts may include product reviews. Be it direct use product reviews or other people’s product reviews, you should keep in mind that the reviews you write should focus on the products your website sell. Of course, the same applies to your services.

Final thoughts

That’s the basic concept for business owners. Blogging on your site nurtures your relationship with clients. Go beyond your clients’ expectations! Answer their queries on your blog. Each time you blog on your website is the chance to offer a call to action and skyrocket your sales and clients base.

Copywriting is an area of expertise at http://freelancersbureau.com/ I will help you write viable content on your website’s blog. Blogging on your website should never feel overwhelming. See my content writing services here and let me help you create powerful posts for your blog.


Follow me

Julius Kessy

Hi there... Thanks for checking in. My name is Julius. I love working online and helping others do the same. Would you like to start your own freelancing business? I will guide you on how to kick-start a thriving one! Just browse around and leave a comment. I'll be happy to respond. Many thanks!
Julius Kessy
Follow me